My review of Don Tapscott and Anthony D. Williams’ Wikinomics just ran in the July-August issue of Communication World, the magazine of the International Association of Business Communicators. The full issue requires a membership and subscription, but the review itself is available right here.
Entries categorized as ‘Viral marketing’
My review of Wikinomics
July 3, 2007 · No Comments
Categories: Blogging · Bookmarking · Miscellaneous · Publishing · Viral marketing · Web 2.0 · Wikipedia
Tagged: wikinomics
Clever viral marketing
February 6, 2007 · No Comments
Brisbane Creative, an Australian design firm, “launched” a Web 2.0 spoof site at www.uselessaccount.com. It’s a brilliant marketing move: by parodying the look and feel of every Web 2.0 application, they’ve managed to gain a ton of attention from those that follow the industry. It’s been IM’d or emailed to me several times today, but more impressive is how they managed to catch Michael Arrington’s eye. His TechCrunch post is the kind of recognition that should drive a lot of inquiries to the Brisbane.
At this point, TechCrunch is the one RSS feed that the Web 2.0 would take with them if they’re stuck on a desert island, and my guess is that there are a lot of TechCrunch-reading entrepreneurial engineers out there with big ideas for real Web 2.0 services but since they’re - well, engineers - graphic design isn’t their strong suit. I hope the funny Australians hear from a lot of them.
A colleague pointed out that their FAQ jokingly suggests that hate mail be sent to Kevin Rose from Digg. These guys dropped all the right names!
It’s been a good week for viral marketing. In another campaign, Fortify Software created a fictional country populated entirely by hackers as a means to spread their message at this week’s crowded RSA Conference. The Hackistan Ministry of Information can tell you all about it at their web site. The blogosphere is starting to pick up on it, which is great to see. [Full disclosure - they're an OutCast client and I helped spread the word]. The beauty of stuff like Useless Account and Discover Hackistan is that they spread the word themselves. There’s a lot more room for this type of thing in our industry. Even last week’s Boston Scare is an example. Sure, Turner Broadcasting is paying the city of Boston $2 million in lieu of being sued by the folks who responded to the threat, but in doing so they’ve basically guaranteed the success of their own viral marketing campaign, since WAY more people know about the show they were promoting than they would have had Turner taken out $2 million in advertising.
Technorati Tags: PR, Viral Marketing, Web 2.0
Categories: Viral marketing · Web 2.0
