Dave Donohue: nerd-in-residence

Actually, pick between your top 10 and your top 6. But do go visit Guy Kawasaki’s post of Margie Fisher’s Top 10 Reasons PR Doesn’t Work, many of which focus on flaws on the client side. Then read Dave McClure’s sort-of-rebuttal, which focuses on his top 6 PR firm no-no’s.

The posts and their comments are driving an interesting discussion about what’s right and what’s wrong in tech PR. The two posts aren’t necessarily at odds, but it’s a much more interesting discussion than the usual “PR is a dinosaur in a transparent Web 2.0 world” opinions that come up now and again.