Any social media news that’s making waves tends to dominate Techmeme, and today I was surprised to see how much attention USA Today’s Web design has garnered. Editor Ken Paulson explains their take, and while Steve Rubel and Michael Arrington both wrote extensive posts on the social media features they’ve rolled out, and there certainly are a number that will be useful to PR folks as well as readers.
The full list of new features is laid out here. USA Today certainly is ahead of its competition with this move, and I expect their advertisers will be pleased as well - this will drive many people to register for USA Today’s Web community, and it will be better able to prove its readers’ demographics as a result.
update (3/5/07): Don Dodge did an analysis of the comments that have been posted on USAToday.com. To say that readers don’t initially like the redesign is a bit of an understatement. I’m surprised.
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